May 31, 2012
Inside the Front of the Book

"When you look at these four magazines [New York, Wired, GQ, and Esquire], they all have a very firm idea of what their readers are most interested in and a very firm grip on a stylish kind of service journalism. Many of these finalists combine that with an intelligence, cleverness… and a last thing — a sort of X-factor — some spark or element of the unexpected that makes the section especially captivating for readers.”

- Sid Holt, Chief Executive of ASME